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AI Image Generation Cost (2026)

What does it actually cost to make AI images? Compare flat subscriptions (Midjourney, Ideogram, Leonardo, Firefly), pay-per-image APIs (OpenAI gpt-image, Google Imagen), and free self-hosting (Stable Diffusion, FLUX), with commercial-use rights. Verified June 2026.

All. 28 of 28 plans listed.

  • MidjourneyBasic
    $10/mo
    Subscription

    ~3.3 fast GPU hrs ≈ ~200 images; no relax mode

    Commercial:
    Yes (companies >$1M rev need Pro/Mega Stealth)

    Best-in-class aesthetic quality

  • MidjourneyStandard
    $30/mo
    Subscription

    15 fast hrs ≈ ~900 images + UNLIMITED relax

    Commercial:
    Yes

    Unlimited relax mode, the best value tier

  • MidjourneyPro
    $60/mo
    Subscription

    30 fast hrs ≈ ~1,800 + unlimited relax

    Commercial:
    Yes

    Adds Stealth (private generations)

  • MidjourneyMega
    $120/mo
    Subscription

    60 fast hrs ≈ ~3,600 + relax + Stealth

    Commercial:
    Yes

    Highest fast-hour allotment

  • IdeogramFree
    $0
    Subscription

    Slow credits weekly, for eligible accounts

    Commercial:
    Limited (paid grants rights)

    Best in-image text/typography

  • IdeogramPlus
    $20/mo
    Subscription

    1,000 priority credits/mo + unlimited slow

    Commercial:
    Yes

    Cheapest paid entry; $15/mo billed annually

  • IdeogramPro
    $60/mo
    Subscription

    3,500 priority credits/mo + unlimited slow

    Commercial:
    Yes

    High-volume priority credits; $42/mo billed annually

  • Leonardo.AiFree
    $0
    Subscription

    150 fast tokens/day, no rollover

    Commercial:
    No (personal use only)

    Generous free tier; image and video generation included

  • Leonardo.AiEssential
    $12/mo
    Subscription

    8,500 fast tokens/mo + 25,500 rollover

    Commercial:
    Yes

    10 personal AI models; $10/mo billed annually

  • Leonardo.AiPremium
    $30/mo
    Subscription

    25,000 fast tokens/mo + 75,000 rollover

    Commercial:
    Yes

    Unlimited relaxed image generation; $24/mo billed annually

  • Leonardo.AiUltimate
    $60/mo
    Subscription

    60,000 fast tokens/mo + 180,000 rollover

    Commercial:
    Yes

    Adds unlimited relaxed video; $48/mo billed annually

  • Adobe FireflyFree
    $0
    Subscription

    25 generative credits/mo

    Commercial:
    Yes (commercially safe)

    Licensed training data + indemnification

  • Adobe FireflyStandard
    $9.99/mo
    Subscription

    Unlimited standard image gens

    Commercial:
    Yes (safe + indemnified)

    Unlimited standard at the lowest paid tier

  • Adobe FireflyPro
    $29.99/mo
    Subscription

    Unlimited standard + larger premium pool

    Commercial:
    Yes (safe + indemnified)

    Premium/video credits + partner models

  • OpenAIgpt-image-2 · Low (1024²)
    $0.006/image
    Per-image API

    Per image; batch is half price

    Commercial:
    Yes (you own outputs)

    Cheapest flagship tier; 1024x1536 is $0.005

  • OpenAIgpt-image-2 · Medium
    $0.053/image
    Per-image API

    Per image; batch is half price

    Commercial:
    Yes

    Non-square costs less: $0.041 at 1024x1536

  • OpenAIgpt-image-2 · High
    $0.211/image
    Per-image API

    Per image; batch is half price

    Commercial:
    Yes

    Top OpenAI fidelity; $0.165 at 1024x1536

  • OpenAIgpt-image-1 · Low (1024²)
    $0.011/image
    Per-image API

    Per image; batch is half price

    Commercial:
    Yes (you own outputs)

    Was the OpenAI floor; gpt-image-2 Low now halves it

  • OpenAIgpt-image-1 · Medium
    $0.042/image
    Per-image API

    Per image; batch is half price

    Commercial:
    Yes

    Undercut by gpt-image-1.5 Medium at $0.034

  • OpenAIgpt-image-1 · High
    $0.167/image
    Per-image API

    Per image; larger sizes cost more ($0.25)

    Commercial:
    Yes

    Highest fidelity of gpt-image-1

  • OpenAIgpt-image family · range
    $0.005–0.25/image
    Per-image API

    mini / 1 / 1.5 / 2 across quality+size

    Commercial:
    Yes

    $0.005 floor is a TIE: mini Low and gpt-image-2 Low

  • Google ImagenImagen 4 Fast
    $0.02/image
    Per-image API

    Pay-as-you-go on Google Cloud

    Commercial:
    Yes

    Cheapest Imagen; speed-optimized

  • Google ImagenImagen 4 Standard
    $0.04/image
    Per-image API

    Per image

    Commercial:
    Yes

    Balanced default quality

  • Google ImagenImagen 4 Ultra
    $0.06/image
    Per-image API

    Per image; free dev tier via AI Studio

    Commercial:
    Yes

    Highest-fidelity Imagen tier

  • Stable DiffusionSD 1.5 / SDXL (local)
    free
    Self-host

    Unlimited local; ~8–16 GB VRAM

    Commercial:
    Yes (OpenRAIL-M, no rev cap)

    Zero per-image cost + huge LoRA ecosystem

  • Stable DiffusionSD 3 / 3.5 (local)
    free <$1M rev
    Self-host

    Unlimited local generations

    Commercial:
    Free under $1M/yr org rev; else paid license

    Newer arch; watch the $1M licensing gate

  • FLUX (Black Forest Labs)FLUX.1-schnell (local)
    free
    Self-host

    Unlimited local; fast distilled model

    Commercial:
    Yes (Apache 2.0, unrestricted)

    Open + commercially free + fast, a great default

  • FLUX (Black Forest Labs)FLUX.1-dev (local)
    free (non-commercial)
    Self-host

    Unlimited local; ~16 GB VRAM (8 with FP8)

    Commercial:
    Model is non-commercial (FLUX.1 [dev] Non-Commercial License); commercial self-host needs a BFL license

    Top open-weight quality (mind the license)

Verified June 2026, except Midjourney, Ideogram, OpenAI and Google Imagen, re-read 2026-09-19. Subscription image counts (esp. Midjourney) are ESTIMATES. Midjourney sells fast GPU time (~1 min/image), not a fixed count; Ideogram/Leonardo meter in credits/tokens where one image costs a variable amount. Per-image API and subscription prices aren't directly comparable without an assumed monthly volume. Self-host “free” = $0 software only; you pay for the GPU, and commercial rights differ by model (FLUX.1-dev is non-commercial without a license). Confirm current pricing with each vendor.

Want the verdict, not just the table?

The table shows every price; the guide adds the opinionated pick, which to choose for quality, for building into an app, or for free self-host.

Frequently asked

Subscription vs per-image API: which is cheaper for AI images?

It depends entirely on volume. Per-image APIs (OpenAI gpt-image from ~$0.005 with gpt-image-1-mini and Imagen 4 from $0.02) win for low or spiky usage because you pay nothing when idle. Flat subscriptions (Adobe Firefly $9.99–$29.99, Midjourney $10–$120, Leonardo $12–$60 and Ideogram $20–$60) win for steady high-volume creative work: Midjourney Basic at $10 for ~200 images is ~5¢/image, and on its unlimited relax mode the effective per-image cost approaches zero, which no per-image API can match.

What's the absolute cheapest way to generate AI images?

Self-hosting an open-weight model (Stable Diffusion SD1.5/SDXL, or FLUX.1-schnell) is effectively free per image; you only pay for your own GPU/electricity or a rented cloud GPU. The cheapest hosted per-image rate is OpenAI's gpt-image-1-mini at roughly $0.005 and gpt-image-1 low quality at $0.011, followed by Google Imagen 4 Fast at $0.02.

How many images does a Midjourney plan actually give me?

Midjourney sells fast GPU TIME, not a fixed image count. A typical still image takes ~1 GPU-minute, so Basic's 3.3 fast hours ≈ ~200 images, Standard's 15 hours ≈ ~900, Pro's 30 ≈ ~1,800, Mega's 60 ≈ ~3,600. These are estimates that shift with model, upscales and settings, and Standard/Pro/Mega also include unlimited (slower) relax-mode generations, so the practical ceiling is far higher.

Which AI image services are safe for commercial use?

Paid Midjourney, OpenAI gpt-image, Google Imagen, paid Ideogram, paid Leonardo, and Adobe Firefly all grant commercial rights, and Firefly goes furthest with commercially-safe training data and IP indemnification. For self-host: SD1.5/SDXL and FLUX.1-schnell (Apache 2.0) are commercial-free; SD3/3.5 is free commercially only under $1M/yr org revenue; FLUX.1-dev needs a paid Black Forest Labs license for commercial self-hosting. Free tiers (Leonardo, Ideogram) are generally personal-use only.

Why do Ideogram and Leonardo show 'credits' or 'tokens' instead of images?

Both meter usage in an abstract currency where one image costs a variable number of units depending on model and quality. On Ideogram, a top-quality image costs ~6 credits while a turbo image costs a fraction of one, so a 1,000-credit plan could yield anywhere from ~167 to thousands of images. Leonardo tokens work the same way, and Ideogram priority credits expire monthly with no rollover.

How AI image pricing works

AI image generators do not bill like text models. Instead of per-token pricing, most charge per image, and the price depends on the model, the resolution, and sometimes the quality or number of steps you ask for.

Per image, not per token

A request produces one or more images at a set price each. Higher resolution and higher-quality modes usually cost more, and generating several variations multiplies the cost, so the bill scales with images made rather than text length.

Model and quality tiers

Providers offer tiers that trade price against fidelity and speed. A draft-quality tier is cheap for iterating on ideas; a high-fidelity tier costs more and suits final assets. Exploring on the cheap tier and using the expensive one only for finals keeps costs down.

Subscription or per image

Some tools bundle a monthly image allowance into a subscription; others bill purely per image through an API. Heavy, steady generation can favor a bundle, while occasional or programmatic use favors per-image billing.

Where this answer comes from

Last checked on Jun 8, 2026, and reviewed on a 30-day schedule. Figures come from the company that publishes them, never from another site’s summary. How we check this.

Related reading

Go deeper on how this works and what to pick.

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